Retail / E-commerce

India’s digital economy is experiencing robust growth, contributing 12-14% to GDP and projected to reach 20% within the next decade, solidifying its position as the world’s fifth-largest digitalized economy. Government initiatives like the Government e-Marketplace (GeM) are transforming public procurement, facilitating over ₹20 lakh crore in transactions and empowering micro and small enterprises. Simultaneously, the operationalization of a cross-border e-commerce export framework aims to bolster Indian manufacturers and MSMEs, while the expansion of digital infrastructure and skill development programs are creating jobs and fostering a thriving startup ecosystem. These developments signal continued momentum in India’s digital transformation, though regulatory compliance and market diversion risks will require ongoing attention.