1664 appoints actor Robert Pattinson as global brand ambassador and releases a Paris‑set short film exploring “good taste”.
New global research shows 83% claim good taste, but only 31% agree on its definition, highlighting cultural contradiction.
The study also finds 87% say taste reflects identity and 77% want open honest opinions despite “cancel culture” concerns.
Film premieres globally on 1 April 2026, directed by Brady Corbet, featuring three contrasting characters.