Announcement
1xBat Sporting Lines announced on 13 October 2026 that it has become an official partner of the World Championship of Legends (WCL) 2026, a cricket tournament scheduled to be held in the United Arab Emirates from 3 October to 18 October 2026.
Tournament Details
The WCL is an international competition that reunites former international cricket stars, including Yuvraj Singh, Harbhajan Singh, Shakib Al Hasan, Yusuf Pathan, David Warner and AB de Villiers. The 2025 edition recorded a global audience of 425 million viewers, and the opening match of that season saw India Champions defeat Australia Champions by 46 runs. The 2026 edition will feature six champion teams: India Champions, Australia Champions, England Champions, South Africa Champions, West Indies Champions and Bangladesh Champions.
1xBat Role and Branding
Under the partnership, 1xBat will provide comprehensive coverage of every match, delivering news, match results and performance analyses of the legendary players through its online sports news platform. Branding rights include placement of an advertising mat behind the wicket, the digital sight screen, the boundary rope, a giant digital screen, and official backdrops at all venues. Additional advertising slots will appear on digital perimeter boards during breaks, and the 1xBat logo will be displayed on the official WCL website and the tournament’s social‑media channels.
Historical Context and Prior Sponsorship
The press release notes that 1xBat was a platinum sponsor of India’s tour of Sri Lanka earlier in 2026, underscoring its ongoing involvement in high‑profile cricket events. The partnership is presented as a means to preserve cricket’s heritage while engaging new audiences.
About 1xBat Sporting Lines
1xBat Sporting Lines is described as an India‑focused online sports news platform covering cricket, kabaddi, football and other major sports, offering daily news, match updates, team rankings, player stories and analysis.
About World Championship of Legends
The WCL is positioned as a competitive format that brings together former international players and legends, aiming to celebrate the sport’s history and provide fans with the opportunity to watch iconic rivalries revived on the field.
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