Sponsorship Announcement
1xBat Sporting Lines has entered into a partnership agreement to serve as the Platinum Sponsor of the India cricket tour of Sri Lanka, which will take place from 15 August to 27 August 2026 and feature two Test matches between the two Asian sides.
Broadcast and Coverage Details
In India, the matches will be televised on Sony Sports Network and streamed on Sony LIV. Internationally, the broadcast footprint includes TV 1, Ten Cricket, SLT IPTV, and the official Sri Lanka Cricket YouTube channel in Sri Lanka; TNT in the United Kingdom and Ireland; SuperSport in sub‑Saharan Africa; Ten Sports Pakistan and Sony LIV in Pakistan; Ten Cricket and Sony LIV in other South Asian markets; and Etisalat across the Middle East and North Africa.
Sponsor Visibility and Activation
As the Platinum Sponsor, 1xBat’s branding will appear on an advertising mat positioned behind the wicket on one side of the ground, on perimeter LED boards, and on the sight‑screen. The partnership also provides for extensive social media promotion, distribution of fan‑focused materials, and the provision of player‑autographed memorabilia.
Corporate Statement
A spokesperson for 1xBat Sporting Lines said, “Cricket is an integral part of the sporting culture in India and Sri Lanka. Matches between the two sides always attract a large audience. We are delighted to support this tour, which will be followed by fans around the world.”
Strategic Context
The agreement reflects 1xBat’s broader commitment to the development and promotion of cricket. The brand continues to collaborate with major international series, regional leagues, and emerging sports initiatives to raise the game’s profile and expand its global audience.
About 1xBat Sporting Lines
1xBat Sporting Lines operates as an online news platform in India, delivering daily updates on cricket, kabaddi, football, and other sports, along with team rankings and event predictions. The platform has previously secured a Principal Sponsorship of the Desert Vipers for the International League T20 (ILT20 2025), a sponsorship of Tamil Thalaivas for the 11th season of the Pro Kabaddi League, and serves as the ‘powered by’ partner for the 8th season of the Abu Dhabi T10 Cricket League (2024).
Disclaimer
The content is provided for general informational purposes only and does not constitute betting advice or a recommendation to participate in gambling activities. The press release is distributed under an arrangement with PNN; PTI assumes no editorial responsibility.