Announcement
Conor McGregor, the first UFC fighter to hold championship belts in two weight classes simultaneously, has entered a new partnership as the global brand ambassador for online betting operator 1xBet.
Partnership Details
A spokesperson for 1xBet described the alliance as a strategically significant partnership that will convey key messages about responsible gambling to a global audience. McGregor echoed the sentiment, stating that the shared drive for leadership and constant growth will deliver fans spectacular fights and exciting content beyond the Octagon.
Marketing Impact
McGregor’s charismatic persona and flamboyant style have helped elevate UFC to a world‑class combat‑sports promotion. His press conferences routinely attract millions of views, his trademark walk is globally recognised, and his fights have generated more than 13.5 million pay‑per‑view purchases, a record in MMA history. The partnership is expected to strengthen 1xBet’s global reputation and highlight its international reach.
Upcoming Events
The collaboration will provide media coverage of McGregor’s return to professional sport, from his first training session through to his scheduled fight at UFC 329 against Max Holloway – a rematch of their 2013 encounter. Fans can anticipate a series of advertising campaigns, exclusive content, special promotions and prize draws, as well as new interactive activities announced via the official 1xBet and Conor McGregor social‑media channels.
Disclaimers
The campaign is promoted by 1xBet and is intended only for users in jurisdictions where the relevant services are legally available; participants must be 18 years or older and gamble responsibly. The press release is provided under an arrangement with PNN; PTI assumes no editorial responsibility.