1xBet‑Shepherd Brand Ambassador Partnership
Global iGaming operator 1xBet announced a partnership with West Indies international all‑rounder Romario Shepherd, appointing him as the company’s new brand ambassador. The collaboration is positioned around the slogan “The game is live. Join it.” and will deliver a range of exclusive content, special promotional offers and the opportunity for fans to win official merchandise.
Shepherd’s recent cricket credentials include a pivotal role with Royal Challengers Bengaluru (RCB) in the 2026 Indian Premier League, where his batting and bowling contributions helped RCB defeat Gujarat Titans in the final and secure a second consecutive IPL title. Looking ahead, Shepherd is slated to play for MI Emirates in the 2026 edition of the International League T20 (ILT20), having been named among the franchise’s pre‑auction signings for the tournament’s fifth season.
In remarks, a 1xBet representative explained that the brand sought an ambassador whose playing style—characterised by rapid decision‑making and high‑tempo action—mirrors the experience of its betting users. Shepherd echoed this sentiment, stating that the partnership reflects his own approach to reading the game and acting instantly, and he announced the deal via an Instagram Reel.
The partnership will roll out exclusive digital content under the “The game is live. Join it.” banner, with special offers designed to deepen engagement with cricket fans. Both 1xBet and Shepherd encourage followers to monitor their social‑media channels for launch updates.
About 1xBet
1xBet is a world‑renowned iGaming company with 19 years of industry experience. Its website and mobile app are available in 73 languages and serve more than 10 million players each month. Official partnerships span major sports entities such as Paris Saint‑Germain, FC Barcelona, Italy’s Serie A, FIBA, Volleyball World, CAF and the Billie Jean King Cup.
Disclaimer: This article is for informational purposes only and does not endorse or encourage gambling or betting. Gambling involves financial risks, may be addictive, and is subject to local laws and age restrictions. The press release is provided under an arrangement with PNN; PTI assumes no editorial responsibility.