1xBet and UFC welterweight Carlos Prates signed a brand ambassador partnership announced on April 15, 2026 in New Delhi.
Prates boasts six knockouts in seven welterweight bouts, including four consecutive one‑punch finishes, boosting his appeal to Latin American fans.
1xBet plans to expand its Latin American market share by leveraging Prates’ personal brand and its advanced digital audience engagement tools.
Strategic advisor Simon Westbury described the collaboration as a long‑term project to elevate 1xBet’s regional influence and support Prates’ championship ambitions.