Launch of 1xCare Initiative
1xBet announced the official launch of 1xCare, a dedicated non‑profit initiative focused on player protection, responsible gambling, and harm prevention across the global gambling ecosystem. The initiative is established by the owner of the global brand 1xBet to consolidate efforts in research, education, technology, and player well‑being under a unified framework.
The mission of 1xCare is to advance player protection and responsible gambling through evidence‑based research, education, innovative technologies, and collaborative partnerships, with a vision to become a recognised hub for responsible gambling excellence worldwide.
Simon Westbury, Director of 1xCare, stated: “Responsible gambling is not a slogan; it is a duty. 1xCare was created to support a more informed, transparent, and sustainable gambling ecosystem — one where player protection and well‑being are central.” He added that 1xCare “is built to contribute, not to compete,” and looks forward to working alongside existing experts and organisations that share the goal of better protecting players and building greater trust in the industry.
Four Core Pillars
1. Research Hub – Supports evidence‑based studies on gambling behaviour, addiction risks, and emerging technologies, with transparent public reporting.
2. EduCare – Promotes responsible gambling education, awareness programmes, and ethical standards across operators, sports, and communities.
3. TechShield – Advances responsible gambling technologies, including tools for early risk detection and safer player experiences.
4. Support & Well‑Being – Improves access to counselling, helplines, and holistic support services through grants and partnerships with qualified organisations.
Governance and Impact Reporting
1xCare operates with dedicated governance structures, including an Advisory Committee, and commits to publishing regular impact updates. Funded initiatives aim to foster collaboration with regulators, researchers, and civil society.
About 1xBet
1xBet is a world‑famous brand with almost 20 years of successful operation in the betting and gambling industry. The platform serves more than 10 million players each month, offers its website and app in 73 languages, and partners with major sports entities such as Paris Saint‑Germain, FC Barcelona, the Italian Serie A, FIBA, Volleyball World, La Liga, MIBR, and The MongolZ. The brand has repeatedly been nominated for and won prestigious professional awards.
Contact and Disclaimer
Contact: contact@dsprime
Disclaimer: This article is based on information provided by the company. Readers are advised to exercise discretion and comply with applicable local laws and regulations regarding online betting and gambling.
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