1xBet announced partnership with UFC light heavyweight champion Jiří Procházka, adding him to its ambassador roster after Brazilian Carlos Prates.
Procházka, Czech UFC titleholder, holds a 32-6 record and earned three Fight of the Night awards and Fight of the Year.
Strategic advisor Simon Westbury said the deal strengthens 1xBet’s UFC presence, highlighting Procházka’s unique philosophy and style.
The partnership aligns with 1xBet’s global strategy to expand worldwide via top European fighters in the leading American promotion.