Aadyam Handwoven Teams with Konkona Sensharma

Aadyam Handwoven, the Aditya Birla social enterprise, announced a collaboration with actress‑filmmaker Konkona Sensharma on April 13 in Mumbai.
The partnership highlights Aadyam’s work with artisan clusters across nine regions, promoting handloom heritage and livelihood generation.
Manish Saksena, Business Lead, praised Konkona’s cultural lineage and her role in amplifying the brand’s #HeirloomsForTheFuture ethos.
The event showcased a kora silk‑cotton saree handwoven in Varanasi, underscoring the brand’s emphasis on authentic, maker‑centric textiles.