Announcement
AAPE BY A BATHING APE®, the global streetwear label recognised for its Moon Face logo, camouflage patterns and graphic‑led aesthetic, announced the opening of its first standalone store in India. The store is located in Ambience Mall, Vasant Kunj, New Delhi and debuted during the festive season of 2026, marking the brand’s entry into the Indian retail market.
Store Offering
The Delhi outlet will present AAPE’s Fall/Winter 2026 collection, featuring both men’s and women’s apparel and accessories such as graphic T‑shirts, sweatshirts, hoodies, shirts, jackets, bottoms, shorts, caps and bags. The assortment continues the brand’s signature Moon Face and graphic‑driven visual language. In addition, a special‑edition New Delhi T‑shirt in an exclusive camouflage design has been created for the launch; it will be produced in limited quantities to celebrate the store opening.
India Expansion Strategy
AAPE described India as an “exciting opportunity” with a young, globally connected audience and a rapidly evolving fashion landscape. The Delhi store is positioned as the foundation for a broader retail rollout, with plans to open stores in other major Indian cities over the next three years. Specific locations and opening timelines will be disclosed in due course.
Partnerships and Collaborations
The Indian launch is being executed in partnership with Unit Nine Private Limited, an Indian fashion‑retail company that will manage local retail operations, marketing and customer experience. Unit Nine’s role is to support AAPE’s long‑term growth across multiple Indian cities. Internationally, AAPE has collaborated with brands such as Coca‑Cola, Tommy Jeans and Audi, and for the Fall/Winter 2026 season partnered with Alpha Industries to reinterpret the iconic MA‑1 flight jacket. The campaign also featured K‑pop group LNGSHOT as the face of the collection.
Brand Background and International Presence
Launched in 2012 as a diffusion line within the A BATHING APE universe, AAPE has evolved into a street‑culture‑inspired fashion brand whose identity is shaped by music, sport and popular culture. Its visual identity centres on the circular Moon Face logo, camouflage motifs, bold graphics and the AAPER family of characters. The brand maintains a global retail footprint with stores across Japan, mainland China, Hong Kong, Macau, Taiwan, South Korea, Singapore, the United Arab Emirates, Saudi Arabia, as well as locations in New York and Los Angeles.