Announcement
AAPE BY A BATHING APE®, the global streetwear label known for its Moon Face logo, camouflage patterns and graphic‑led aesthetic, entered the Indian market with the opening of its first standalone store at Ambience Mall, Vasant Kunj, New Delhi, during the festive season.
Store Details
The new retail space provides an immersive introduction to the brand, displaying the Fall/Winter 2026 collection for both men and women. The assortment includes graphic T‑shirts, sweatshirts, hoodies, shirts, jackets, bottoms, shorts, caps and bags, all featuring the signature Moon Face and bold visual language.
India‑Specific Launch Item
To commemorate the India debut, AAPE released a limited‑edition New Delhi T‑shirt in an exclusive camouflage design, created specifically for the launch and available in restricted quantities.
Expansion Plans
The Delhi opening marks the first step of a three‑year rollout plan, with AAPE intending to open additional stores in other major Indian cities. Further locations and opening timelines will be announced in due course.
Partnerships
AAPE’s Indian retail partner is Unit Nine Private Limited, an Indian fashion retail company that will oversee local retail operations, marketing and customer experience for the brand.
Brand Background
Launched in 2012 as a diffusion line within the A BATHING APE® universe, AAPE has grown into a street‑culture‑inspired fashion brand with a presence across Japan, mainland China, Hong Kong, Macau, Taiwan, South Korea, Singapore, the United Arab Emirates and Saudi Arabia. The brand has collaborated with globally recognized partners such as Coca‑Cola, Tommy Jeans, Audi and Alpha Industries, and its Fall/Winter 2026 campaign featured K‑pop group LNGSHOT.
Market Position
AAPE highlighted India’s young, globally connected consumer base and evolving fashion landscape as an exciting opportunity, selecting Delhi for its vibrant retail environment and strong youth culture.