Appointment Overview
AARAV Fragrances & Flavors Limited, a leading Indian fragrance, flavor and ingredient house, announced on September 7 2026 that Mayur Kapse has been appointed Chief Operating Officer – Fragrances, reporting from its Thane headquarters. The appointment is positioned as a critical component of the company’s strategic expansion.
Company Profile
Founded in 2007, AARAV has built on a promoter family legacy dating back to 1922 and now operates an integrated offering of Fragrances, Flavors and Aroma Ingredients. The business generates revenue exceeding ₹350 crore, employs over 300 staff, and serves customers in more than 30 countries across Asia, Europe, the Middle East, Africa and the Americas. Operations are located in Maharashtra and Karnataka.
Executive Background
Mayur Kapse brings more than 18 years of industry experience covering sales, marketing, consumer insights, operations and customer service. His expertise is expected to drive commercial and operational growth of the Fragrances division and deepen existing customer relationships.
Management Commentary
Ajit Vaze, CEO & Managing Director of AARAV Fragrances & Flavors Limited, stated that strengthening the leadership team is central to accelerating the company’s strategic ambitions, expanding global presence and delivering differentiated solutions. Mayur Kapse expressed enthusiasm about leveraging AARAV’s reputation, entrepreneurial spirit, technical excellence and customer focus to create new opportunities for sustainable growth.
Strategic Significance
The hire underscores AARAV’s commitment to attracting industry‑leading talent as it pursues its vision of becoming a globally respected partner for fragrances, flavors and specialty ingredients, supported by ongoing investments in R&D, creative capability, manufacturing infrastructure, technology and talent.
Contact information: marketing@aarav.co; website https://www.aarav.co.