Press Release – 31 August 2026
AARAV Fragrances and Flavors Pvt. Ltd., a privately owned company founded in 2007 with a family heritage dating back to 1922, announced on 31 August 2026 in Mumbai the launch of AARAV Intelligence. The new capability is positioned as an umbrella for the firm’s expanding consumer, market, trend and innovation intelligence services and is co‑powered by Flickly, an AI‑driven consumer research platform that specializes in concept testing, pack testing, preference studies and deep category analyses.
The Consumer Intelligence component of AARAV Intelligence brings rapid, AI‑based research directly into the fragrance and flavor development process. It enables FMCG brands to validate ideas at multiple stages—from pre‑development concept validation to post‑development evaluation—covering fragrance and flavor preferences, packaging concepts, product names, usage occasions, purchase drivers, price segments, premiumisation cues and consumer segmentation. The service is designed to bridge the gap between informal feedback and large‑scale traditional market research, offering an agile layer for focused innovation questions.
AARAV Intelligence is intended for two primary client groups. For larger organisations, it complements existing Consumer & Market Insights functions by providing a fragrance‑ and flavor‑focused intelligence layer. For emerging and mid‑sized brands, it offers structured consumer research that would otherwise be difficult to incorporate into routine product development.
Vinay Vaze, Promoter of AARAV Fragrances and Flavors Pvt. Ltd., stated: “The idea behind AARAV Intelligence is to bring consumer and market understanding much closer to the entire product development process. Fragrance and flavor decisions should not exist in isolation from what consumers are actually seeking or how markets are evolving. By connecting rapid consumer research with AARAV's own market intelligence and creative expertise, we want to help our customers build sharper briefs, make more informed innovation decisions and ultimately develop products that are more relevant to their consumers.”
The launch marks another step in AARAV’s evolution toward an insight‑led approach to fragrance and flavor innovation. The company, counted among India’s top three fragrance, flavor and ingredient houses, serves clients in over 30 countries across Asia, Europe, the Middle East, Africa and the Americas. It employs more than 350 professionals and operates from facilities in Maharashtra (Mumbai, Navi Mumbai & Palghar) and Bengaluru.
Contact: marketing@aarav.co | www.aarav.co
Disclaimer: This press release is distributed under an arrangement with PRNewswire. PTI takes no editorial responsibility for the content.