Launch of AARAV Intelligence
AARAV Fragrances and Flavors Pvt. Ltd., a privately owned fragrance, flavor and ingredient house founded in 2007 with heritage dating back to 1922, announced on 31 August 2026 the launch of “AARAV Intelligence”. The new capability is positioned as an umbrella for the company’s consumer, market, trend and innovation intelligence and is co‑powered by Flickly, an AI‑driven consumer research platform that specializes in concept testing, pack testing, preference studies and category deep‑dives.
AARAV Intelligence integrates AARAV’s proprietary market and innovation intelligence with rapid AI‑based consumer research to enable FMCG brands to validate ideas and make data‑backed decisions throughout the fragrance and flavor development lifecycle. The service can be applied at multiple stages, from pre‑development concept validation to post‑development evaluation, and can explore fragrance and flavor preferences, packaging ideas, product concepts and names, usage occasions, purchase drivers, price segments, premiumisation and consumer segmentation.
For large organisations, the capability is intended to complement existing Consumer & Market Insights functions, providing an agile, fragrance‑ and flavor‑focused intelligence layer. For emerging and mid‑sized brands, it offers structured consumer research that would otherwise be difficult to incorporate into routine product development.
Vinay Vaze, Promoter of AARAV Fragrances and Flavors Pvt. Ltd., stated that the aim is to bring consumer and market understanding closer to the entire product development process, allowing brands to build sharper briefs, reduce uncertainty and develop products that are more relevant to consumers.
AARAV operates with a team of over 350 professionals across facilities in Mumbai, Navi Mumbai, Palghar and Bengaluru, and serves clients in more than 30 countries across Asia, Europe, the Middle East, Africa and the Americas.