Launch of The AARAV Atelier
AARAV Fragrances & Flavors Pvt. Ltd announced on 29 July 2026 the opening of The AARAV Atelier, a 4,500 sq ft fragrance creative centre located at its corporate headquarters in Thane, India. The centre is described as an immersive hub for co‑creation, enabling perfumers, evaluators and clients to collaborate on fragrance development, sensory evaluation, trend interpretation and rapid ideation.
The inauguration was performed by Mrs. Anuradha Vaze, Director of AARAV, together with Dr. Sanjay Devasthale, Technical Consultant of DD&C Pro. In remarks, CEO and Managing Director Ajit Vaze stated that the Atelier reflects the company’s commitment to advancing fragrance creation through closer customer collaboration and deeper consumer‑preference insight, and that it aligns the firm’s capabilities with global standards while supporting its strategic expansion into international markets.
AARAV, a privately owned enterprise founded in 2007 with a family heritage dating back to 1922, positions itself among India’s top three fragrance, flavour and ingredient houses. The company currently serves clients in more than 27 countries across Asia, Europe, the Middle East, Africa and the Americas, and employs over 300 professionals operating from facilities in Thane, Wada, Pawane and Bengaluru. The new creative centre is intended to strengthen its ability to integrate cultural nuances, market understanding and technical expertise into differentiated fragrance solutions for the FMCG and Food & Beverage sectors.