Product Launch Details
Aayush Wellness Limited has launched "Himalayan Shilajit Drops", marking the company's entry into the Shilajit-based wellness and vitality supplement category. The product features Himalayan-sourced Shilajit extract in a convenient liquid-drop format, positioned around daily energy, stamina and vitality support. Key attributes include fulvic-acid-rich, mineral-dense formulation and heavy-metal testing.
Market Context and Growth Projections
The global Shilajit market was valued at approximately USD 206.64 million in 2025 and is projected to reach USD 436.72 million by 2034, registering a CAGR of approximately 8.67% during 2026–2034. The Asia-Pacific region accounted for approximately 61% of the global market in 2025. Liquid Shilajit accounted for approximately 60.72% of the global market in 2025, reflecting the commercial relevance of convenient liquid-based formulations.
India's nutraceutical industry presents substantial growth opportunity, with the market estimated at USD 30.37 billion in 2024 and projected to grow at a CAGR of 13.6% between 2025 and 2030 according to the Ministry of Food Processing Industries.
Consumer Demand Context
According to a 2024 Supradyn Fatigue Survey commissioned by Bayer, 85% of urban Indians aged 25–35 reported waking up tired, while 81% experienced declining energy levels throughout the day, highlighting growing relevance of nutrition and wellness solutions.
Strategic Expansion and International Presence
The launch strengthens Aayush Wellness's nutraceutical portfolio across sleep, immunity, gut health, liver care, respiratory wellness and metabolic health. Singapore holds strategic importance in the company's international expansion strategy - the company has established a wholly owned subsidiary in Singapore providing existing corporate presence to explore international business opportunities. Singapore's position as a regional commercial and distribution hub offers potential access to wider Southeast Asian markets.
Management Commentary
Kashiram Jadhav, Director of Aayush Wellness Limited, stated: "With the launch of Himalayan Shilajit Drops, we are further diversifying our nutraceutical portfolio and expanding our presence across emerging wellness categories. Our broader objective is to build a diversified consumer wellness business with opportunities across India and international markets. We believe that continued product expansion, combined with our existing business presence in Singapore, provides a platform to explore new consumer segments and potential growth opportunities."
Company Background
Aayush Wellness Limited (BSE scrip code: 539528, MSEI Symbol: AAYUSH) is an ISO 9000 and 22000 certified company established in 1984, describing itself as "India's preventive healthcare company". CIN: L01122MH1984PLC463364. Registered Office: B402, Takshashila, Samant Estate, Goregaon East, Mumbai – 400063.