Key Quantitative Figures

  • India's respiratory healthcare market size: ₹18,913 crore
  • Respiratory System therapeutic segment sales in 2025: ₹18,912.64 crore
  • Respiratory System therapeutic segment sales in 2024: ₹17,199.40 crore
  • Year-over-year market growth: approximately 10%
  • India's share of global chronic respiratory disease cases: 15.69%
  • India's share of global deaths from respiratory diseases: 30.28%

Product Details

Aayush Wellness Limited has launched "Lung Care Tablets" targeting consumers exposed to smoking, air pollution, and environmental stress. The product is formulated with:

  • N-Acetyl Cysteine (NAC)
  • Vasaka Extract
  • Licorice
  • Quercetin
  • Vitamin C
  • Vitamin D2
  • Zinc

The formulation is designed to support:

  • Respiratory wellness and lung function
  • Healthy airway function
  • Antioxidant and immune support
  • Healthy inflammatory response
  • Overall lung-health maintenance

Strategic Rationale

The launch represents a significant expansion of the company's prevention-led healthcare vision and strengthens its focus on respiratory wellness. The company aims to build a differentiated position in the emerging preventive respiratory-wellness category, addressing the growing health challenges associated with smoking, air pollution, and environmental exposure.

Market Context

India faces a significant burden of chronic respiratory diseases, particularly in urban centers where exposure to air pollution, smoking, occupational pollutants, and post-viral respiratory complications has increased consumer awareness around lung health.

Management Commentary

Naveenakumar Kunjaru, Managing Director, stated: "Our vision has always extended beyond individual products. With Aayush Herbal Masala, we addressed an important consumer health concern associated with smokeless-tobacco consumption. With Lung Care Tablets, we are extending this same prevention-led philosophy to respiratory wellness, where smoking, air pollution and environmental exposure are creating an increasingly important health challenge."

Business Impact

The addition of Lung Care Tablets strengthens Aayush Wellness' nutraceutical portfolio and provides opportunities for:

  • Increased product depth
  • Addressing additional consumer health needs
  • Creating cross-selling opportunities across existing customer base
  • Strengthening consumer trust
  • Expanding footprint in preventive healthcare space