Board Approval Details

  • The Board of Directors approved the changes at its meeting held on Thursday, July 23, 2026
  • Meeting commenced at 3:02 PM IST and concluded at 6:10 PM IST
  • Changes were based on the recommendation of the Nomination and Remuneration Committee
  • Changes are part of the Group's internal re-organisation

Management Changes

Appointment

  • Mr. Bikram Basu appointed as "Group Chief Marketing and Innovation Officer" and Senior Management Personnel (SMP) of the Company
  • Effective date: August 1, 2026
  • He will continue to oversee operations of ABD Maestro Private Limited (ABDM), a subsidiary of the Company, where he currently serves as Managing Director

Cessation

  • Dr. Pradipta Basu ceases to be classified as Senior Management Personnel (SMP) of the Company
  • Effective date: July 31, 2026
  • He will continue in his role as Chief Marketing Officer of the Company
  • This change is due to the consequent change in reporting structure following Mr. Bikram Basu's appointment

Background Information

Mr. Bikram Basu's Profile:

  • Brings rich experience in the spirits industry from leading organizations
  • Career timeline: 6 years with United Spirits, 14 years with Pernod Ricard India, close to 11 years with ABD
  • Previous leadership roles in Business and Brand Strategy, Marketing and Sales
  • Success of several market-leading brands in the country attributed to his initiation
  • Worked in industry body CIABC for more than 10 years, served as Vice Chairman between 2015-2018
  • Currently on the Board of CIABC
  • Education: Bachelor of Commerce from St. Xavier's College, Kolkata; MBA from XLRI, Jamshedpur (1994); Executive Development certificate from INSEAD

Dr. Pradipta Basu:

  • Was appointed as Chief Marketing Officer and SMP of the Company effective April 15, 2026