Key Operational Details
- Facility Location: Moradabad, Uttar Pradesh
- Capacity: 6 million cases per annum
- Acquisition Cost: Approximately ₹70 crore (acquired in January 2026)
- Upgradation Investment: Approximately ₹40 crore
- Total Investment in Uttar Pradesh: Over ₹600 crore (including Moradabad unit and planned integrated facility)
Strategic Rationale
- Strengthens ABD's manufacturing footprint in Uttar Pradesh
- Advances backward integration programme for greater control over value chain
- Expected to improve service efficiency and deliver cost benefits through increased in-house bottling
- Provides savings on franchise fees
- Serves as platform for further integration, including increased captive ENA capacity
Market Context
Uttar Pradesh is described as one of India's fastest-growing spirits markets and central to ABD's growth plans. The state's progressive excise policy framework and conducive investment environment are cited as supportive factors for long-term industry growth.
Company Background
Allied Blenders and Distillers Limited is one of India's leading spirits companies and the largest exporter by volume with presence in 39 international markets. The company operates across five main categories: whisky, brandy, rum, vodka, and gin. Key brands include Officer's Choice, Sterling Reserve, and ICONiQ White. The company maintains a robust manufacturing footprint of 40 units including 10 owned bottling facilities, 2 owned distilleries, 1 owned PET bottle plant and 27 non-owned manufacturing units.