Allied Blenders and Distillers Limited (ABD) has submitted a regulatory filing under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, containing a press release from its subsidiary ABD Maestro Private Limited.
The disclosure announces the expansion of ABD Maestro's Rangeela Vodka portfolio with two new flavors: Rangeela Jhatpat Jamun Vodka and Rangeela Kala Khatta Vodka. These products are inspired by Indian street food flavors and are positioned in the super-premium vodka segment.
Product Details
- Rangeela Jhatpat Jamun Vodka: Features fresh garden mint on the nose, sweet-tart jamun on the palate, and gentle chilli warmth on the finish
- Rangeela Kala Khatta Vodka: Leads with zesty lemon on the nose, followed by tangy tamarind and sweet-sour gola flavor characteristics
- Both products are described as "triple distilled and platinum chill filtered"
- Recommended to be enjoyed chilled or in mixed drinks
Pricing and Availability
- Available in 750 ml bottles priced at ₹2,500
- Available in 180 ml bottles priced at ₹625
- Initially launched in Maharashtra
- Expansion planned to Goa, Haryana and Uttar Pradesh "shortly"
Strategic Context
The launch responds to growing consumer interest in familiar, local flavors suited for sharing occasions including home gatherings, rooftop parties, casual bars, and weekend getaways. The release reinforces ABD's continued focus on premiumization through innovation-led brands.
Company Background
ABD Maestro Private Limited is identified as a super-premium and luxury spirits company and a subsidiary of Allied Blenders and Distillers Limited. The company's portfolio includes various whisky, gin, rum, and vodka brands. Bollywood superstar Ranveer Singh is noted as a co-founder and creative partner at ABD Maestro.