ABD Maestro Private Limited, a subsidiary of Allied Blenders and Distillers, launched ZOYA Pink Mix Berries Gin priced at ₹2,500 in Maharashtra.
The launch expands ZOYA's premium gin portfolio and targets India's growing premium spirits market driven by flavor-forward consumer demand.
The gin combines classic juniper base with strawberry, cranberry, blackberry, and raspberry infusion, produced in small batches from premium grain neutral spirits.
Phased rollout planned across key Indian markets following initial Maharashtra availability, with existing ZOYA flavors already established in domestic and international markets.