Key Operational Performance
Sales Volume Records:
- Achieved highest-ever monthly sales volumes in four separate months during FY2027 (within first seven months)
- September 2026: Exceeded 3.5 million cases (record monthly sales)
- October 2026: Exceeded 3.6 million cases (new record monthly sales)
- Combined September-October 2026 volumes: Surpassed 7 million cases
Brand Milestones:
- Officer's Choice Brandy achieved millionaire brand status (selling over 1 million cases annually)
- Sumo Whisky achieved millionaire brand status in October 2026
- Total millionaire brands in portfolio now stands at six
Market Performance:
- Officer's Choice Brandy achieved near double-digit market share in key southern states within Mass Premium category
- Sumo Whisky showing strong consumer demand across key southern markets
- Growth was broad-based across regions and defense market
- International markets (42 countries) contributed to maintaining momentum
Business Context:
- Strong volume momentum continued from H1FY27 into October 2026
- Festive season-led demand provided additional momentum in both September and October
- Performance driven by flagship millionaire brands (Officer's Choice franchise and ICONiQ White), continued premiumisation, and wider market reach
Company Background
Allied Blenders and Distillers Limited is one of India's leading spirits companies and the country's largest spirits exporter by volume. The company operates across whisky, brandy, rum, vodka, and gin categories with a portfolio anchored by millionaire brands. Manufacturing footprint includes 41 units (10 owned bottling facilities, 2 owned ENA distilleries, 1 malt distillery, 1 owned PET bottle plant, and 27 non-owned manufacturing units including 1 in Malaysia).