Announcement
Label Abha Jindal, a devotional couture label founded in Kolkata in 2017 by Abha Jindal, has announced the global launch of its new Rajwada Poshak Collection for Thakurji. The collection merges the grandeur of traditional Indian royal aesthetics with the devotional purpose of deity shringar and is being introduced to clients both in India and overseas.
Design Philosophy and Aesthetic
The Rajwada Poshak Collection draws inspiration from Rajwada design traditions, incorporating deep reds, jewel‑toned colour combinations, ornate borders and carefully placed motifs. Rather than adhering to a single standard pattern, each poshak is treated as an individual composition, with variations in colour balance, motifs, borders, fall and ornamentation to reflect the specific form, size, occasion and overall shringar of the deity. The label describes the collection as “a regal expression of bhav,” emphasizing that devotional dressing is guided by feeling, intention and devotion, not merely visual ornamentation.
Consultation and Ordering Process
Label Abha Jindal follows an appointment‑led consultation approach. Clients can discuss their requirements through video consultations, sharing a photograph of the deity, approximate measurements, preferred colours, the occasion and desired shringar details. For customers in Kolkata, the collection can be explored by appointment at the label’s studio located at CK 222, Salt Lake, Sector 2, Kolkata – 700091. The design team uses the information provided to guide selection and coordinate the various elements of the final presentation.
Target Audience and Use Cases
The collection is conceived for devotees seeking a formal and royal expression for festive darshan, celebrations and specially planned home‑mandir shringar. Visual stories accompanying the launch use the phrases “Bhakti ka roop, Rajwadon ki shaan” and “Bhakti mein shringar, Rajwadon ka andaaz,” and imagery presents Thakurji in rich red and green compositions with decorative detailing and coordinated jewellery. The detailing is intended to complement the deity rather than overpower the overall shringar.
Global Reach and Accessibility
With the global launch, devotees outside India can connect with Label Abha Jindal through its remote consultation channels, sharing deity photographs, measurements and occasion details before receiving recommendations for suitable poshak and complementary shringar elements. The label’s website (abhajindal.com) and Instagram handle @labelabhajindal provide further information and enquiry options.
Brand Background
Founded in 2017, Label Abha Jindal evolved from a personal expression of bhakti into a specialised practice focused on deity poshak, God jewellery, mukut and complete shringar. The brand works with home mandirs, collectors, religious institutions and temple settings across India and overseas, offering categories such as deity poshak, complete shringar, God jewellery, mukut and head adornments, divine accessories and individual shringar.
Disclaimer: The above press release comes under an arrangement with NRDPL. PTI takes no editorial responsibility for the same.