Academic by Forever52 30% Independence Day Freedom Sale
On 13 August 2026, Academic by Forever52, the education‑led professional makeup line of Forever52, announced a limited‑time promotional event to coincide with India’s Independence Day. The brand will run a flat 30% discount across its entire product portfolio for a 24‑hour period beginning at 12 noon on 15 August 2026. The discount, termed the “Freedom Sale,” applies to all items in the Academic range, which includes foundations, liquid concealers, concealer palettes, loose powders, bronzers, Prep + Prime, and a makeup fixer. The sale will be available through the Forever52 India e‑commerce portal and at participating Forever52 exclusive retail outlets, subject to stock availability.
Rajat Aggarwal, CEO of Future Makeup, explained that the initiative is intended to alleviate the financial burden faced by aspiring makeup artists, who often need to invest in multiple shades and products to build a professional vanity. He emphasized that the brand’s 17‑year legacy in professional makeup development has been leveraged to create a value‑for‑money range that delivers professional‑quality formulas at accessible price points, thereby supporting students and emerging artists in launching their careers without undue financial strain.
The press release underscores the brand’s positioning of the sale as a celebration of “freedom to learn, freedom to create, freedom to build your future,” aligning the promotional offer with the broader theme of independence. The announcement was issued from New Delhi and is distributed under an arrangement with NRDPL, with PTI noting no editorial responsibility for the content.