adidas Expands Hyperboost Franchise with New Run Model
On July 29, 2026, adidas issued a press release from New Delhi, India, via Business Wire India announcing the launch of Hyperboost Run, a daily all‑round running shoe. The product will be available for purchase in India starting August 1, 2026 at a retail price of INR 17,999 and can be ordered through the adidas India website (https://www.adidas.co.in/hyperboost-running) and selected global retailers.
Product Features
Hyperboost Run incorporates several technical innovations: a Hyperboost Pro foam midsole with a 38 mm stack height, delivering lightweight, high‑powered cushioning and responsive energy return; a Primeweave upper that is super‑soft, breathable, and reduces forefoot irritation; a LIGHTTRAXION outsole equipped with Continental™ forefoot rubber pods for enhanced grip and traction without added weight; anatomically shaped 3D‑printed heel elements and a wider platform for stability and flexibility across varied foot shapes; and a bold, lifestyle‑inspired aesthetic intended to transition seamlessly from training to everyday wear.
Franchise Extension and Complementary Offering
The Hyperboost Run complements the existing Hyperboost Edge, which remains positioned as a lightweight super‑trainer optimized for high‑energy miles. Together, the two models illustrate adidas’ strategy to provide both performance‑focused and more accessible daily trainers within the Hyperboost franchise.
adiClub Exclusive Release and Colorway Restock
Both Hyperboost Run and the refreshed Hyperboost Edge are being launched exclusively for adiClub members. The Edge restock introduces a new WHITE/AURORA ONIX grey colorway for men and a HYPER WHITE/SOLAR TURBO red colorway for women, available from the same July 29, 2026 release date.
Executive Commentary
Patrick Nava, General Manager of adidas Running, stated: “Hyperboost Run was created for runners who want a shoe that can support the full range of their routine. Everyday runners are looking for comfort, energy return and versatility without having to overthink what they wear. Hyperboost Run gives them exactly that – an accessible, high‑energy ride built for real life.”
adidas Corporate Snapshot
adidas is a global leader in the sporting goods industry, headquartered in Herzogenaurach, Germany. The company employs more than 65,000 people worldwide and reported sales of €24.8 billion in 2025.
Availability
Hyperboost Run will be sold at the stated INR 17,999 price point from August 1, 2026, while Hyperboost Edge is priced at INR 19,999. Both models are accessible through the adidas India online portal and selected physical retailers.