Date: August 14, 2026
Disinvestment / Strategic Actions
Aditya Birla Digital Fashion Ventures Limited (ABDFVL), a wholly owned subsidiary of Aditya Birla Fashion and Retail Limited, purchased an additional 6.21% equity shares in its subsidiary, Pratyaya E-Commerce Private Limited (Pratyaya), on August 14, 2026.
The transaction was executed in accordance with the terms of the pre-existing Share Subscription and Shareholders' Agreement dated June 23, 2022, which contained pre-defined milestones for ABDFVL to increase its stake in Pratyaya.
Consequently, ABDFVL's shareholding in Pratyaya has increased from 87.57% to 93.79%.
The consideration for the transaction was cash, and the acquisition price was based on the agreed terms and conditions of the 2022 agreement.
The acquisition is not classified as a Related Party Transaction, and no promoter, promoter group, or group companies had any interest in this specific equity stake acquisition.
No governmental or regulatory approvals were required for this acquisition, which has already been completed.
Target Entity Details
Name: Pratyaya E-Commerce Private Limited
Business: The entity is engaged in the manufacturing, marketing, and distribution (both online and offline) of fashion apparel and accessories under the brand 'Nobero'. It belongs to the fashion apparel and accessories industry.
Financials:
- Paid-up Equity Share Capital: ₹1,21,90,041 (Rupees One Crore Twenty-One Lakh Ninety Thousand Forty-One)
- Turnover for FY 2025-26: ₹203.01 Crore
- Turnover for FY 2024-25: ₹133.54 Crore
- Turnover for FY 2023-24: ₹45.44 Crore
Corporate History: Pratyaya was incorporated in 2014.