Adobe announced up to $25 billion share repurchase program running through April 2030 to boost shareholder returns.
Shares climbed over 2 % in pre‑market trading on Wednesday following the buyback announcement, reflecting investor optimism.
Adobe also unveiled AI agents for corporate digital‑marketing automation, addressing competition from AI startups like Anthropic.
The buyback aims to reassure investors concerned about AI disruption to Adobe’s creative‑software business.