Overview

AdvantageClub.ai, an AI‑powered employee engagement, rewards and flex‑wellness platform, announced a new "Flex Gifting" solution for Diwali, enabling employees to select gifts that match their personal preferences while allowing organisations to administer the entire gifting journey on a single platform.

Flex Gifting Solution Details

The Flex Gifting offering expands on the company’s annual “My Gift, My Choice” initiative by providing multiple gifting formats within a single budget. Employees can redeem:

  • Flex Points for festive items such as hampers, sweets, electronics and lifestyle products.
  • Brand Vouchers from partners including Myntra, Swiggy and Amazon, usable directly on the brands’ platforms for shopping, food, lifestyle and entertainment.
  • AdvantageClub.ai Gift Card, a universal card that grants access to more than 10,000 brands and products across diverse categories.
  • Physical Gifts such as hampers, sweets, air purifiers, trolley bags and coffee machines, delivered doorstep across India.

Scale and Reach

The platform currently supports over 1.6 crore (16 million) registered users, has managed budgets exceeding INR 1200 crore, and operates in more than 100 countries worldwide.

Performance Metrics

In the previous year’s Diwali campaign, the programme achieved a redemption rate of over 96 percent, indicating strong employee adoption of the flexible gifting options.

Leadership Commentary

Sourabh Deorah, Co‑founder and CEO of AdvantageClub.ai, stated: "We believe gifting becomes more meaningful when employees have the freedom to choose what truly matters to them. With ‘My Gift, My Choice,’ we are helping organisations move beyond one‑size‑fits‑all gifting and create flexible, personalised Diwali experiences, while managing the complete gifting journey for HR teams, from planning to fulfilment."

Company Background

Founded in 2016 by UCLA post‑graduates Sourabh Deorah and Smiti Bhatt Deorah, AdvantageClub.ai is headquartered in San Francisco. The platform offers end‑to‑end solutions for Rewards & Recognition, Flex Wellness and Incentive Automation on a single system, digitising employee engagement programmes to boost productivity, retention and happiness. It serves more than 1,200 clients, including Air India, Biocon, Concentrix, HCLTech, Hexaware, L&T, Tech Mahindra, Tata Steel and Teleperformance, with a portfolio of over 10,000 brand options.

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