Date: June 24, 2026
Patent Disclosure
Affle 3i Limited has been granted a patent in India for "Method and system for click-to-install behavior based detection of fraud". This patent was previously granted to the Company in the US and strengthens the overall IP portfolio of the Company.
The patent deploys trained machine learning models to analyze click-to-install behavioral patterns in real time by collecting and processing:
- Device data
- Application data
- User behavior across agentic/autonomous intelligent connected devices (AICDs)
The technology identifies deviations across parameters including:
- Click time
- Redirection time
- Time to install
- Network signals
This enables accurate distinction between genuine human engagements and non-human bot traffic/fraudulent publisher activity. The system scores and blocks offending publishers in real time, ensuring advertisers pay only for authentic consumer conversions.
Business Impact
The patent grant directly reinforces the human-vs-non-human data distillation and fraud prevention capabilities of the company's AI-powered Consumer Platform Stack. It protects advertiser ROI and safeguards the integrity of the CPCU business model.
IP Portfolio Status
The company's IP portfolio now stands at:
- 18 unique patent grants
- 39 total filed patents
- Approximately 300 enforceable patent claims as on date
This grant builds upon previously granted IPs and reflects the company's sustained commitment to powering measurable and trusted digital journeys for advertisers globally while deepening technology thought leadership and strengthening strategic defensibility across markets.