Transaction Details

The Company, through its wholly owned step-down subsidiary Affle MEA FZ-LLC (AMEA) (which is a subsidiary of Affle International Pte. Ltd.), has entered into a definitive Asset Purchase Agreement to acquire AdColony Assets from Digital Turbine, Inc. (DT, NASDAQ: APPS), a company registered in the United States of America.

Assets Acquired

The acquisition includes all strategic Assets, specifically:

  • AdColony SDK for iOS and Android devices
  • Tech platform
  • Existing integration with in-app publishers and mediation platforms
  • Brand name
  • Domain
  • Goodwill exclusively related to the Assets

AMEA has obtained worldwide rights to use these acquired Assets.

Transaction Structure

  • Type: Asset purchase (not share acquisition)
  • Consideration: Fixed Consideration of USD 4.70 million
  • Payment Terms: To be paid as upfront cash
  • Completion Timeline: 7 Business Days

Strategic Rationale and Impact

This investment is strategic for Affle's consumer platform business. The acquired Assets include AdColony SDKs for iOS and Android integrated with the publisher ecosystem, which will lead to:

  • Increased number of consumer touchpoints across the integrated consumer journey
  • Improved audience intelligence of the Company's Consumer Platform
  • Enhanced conversion rates for Advertisers

AdColony is a well-recognised brand name with long-standing relationships and goodwill that can help penetrate developed markets more effectively.

Industry Classification

The acquired Assets belong to the Mobile Advertising Technology industry.

Regulatory Approvals

No governmental or regulatory approvals are required for this acquisition.

Related Party Aspects

  • Promoters of the Company have no interest in this Asset purchase
  • Transaction has been conducted at Arm's Length Basis
  • Not a related party transaction

Financial Metrics

  • Acquisition Cost: USD 4.70 million (fixed cash consideration)
  • Percentage of shareholding/control acquired: Not applicable (asset purchase)
  • Number of shares acquired: Not applicable (asset purchase)

Historical Background of Assets

AdColony is an ad monetisation platform that connects mobile publishers and advertisers. Historical financial information including last 3 years turnover is not applicable as this is an asset purchase rather than entity acquisition.

Geographic Presence

The country presence of the acquired entity is not applicable as this is an asset purchase.