Ageas Federal Life Insurance, a joint venture between the European insurer Ageas and Federal Bank, announced the launch of its flagship term insurance product, the Super Protect Plus Plan, on Policybazaar, India’s largest online insurance marketplace. The offering is designed exclusively for salaried and self‑employed customers and aims to strengthen the insurer’s digital distribution footprint.
The Super Protect Plus Plan provides a 12% discount on the first‑year premium, a Lowest Price Guarantee, and complimentary health‑management services valued at up to Rs 53,000 annually. Additional benefits include an inbuilt terminal illness cover, a claim settlement ratio of 99.82%, and a 0% GST rate on term insurance where current tax regulations permit.
Through the partnership with Policybazaar, Ageas Federal leverages the platform’s extensive digital reach and high‑intent customer base, enabling prospects to discover, compare, and purchase the plan via a seamless online experience. The collaboration is positioned to enhance digital conversions, expand the insurer’s online distribution channel, and align with evolving customer expectations for convenience and transparency.
The launch reflects Ageas Federal’s broader strategy of scaling a future‑ready digital distribution model while reinforcing its brand philosophy, “Promises Made Possible.” The company, which commenced operations in 2008 and achieved breakeven within five years, now operates through a nationwide network of more than 3,770 branches—including partner bank branches—and a sizable advisor network.
As of 31 March 2025, Ageas Federal has issued over 19.71 lakh policies with a total sum assured exceeding Rs 27,558 crore, manages assets worth over Rs 18,956 crore, and maintains a robust capital base of over Rs 800 crore.