Announcement
Ai+ Smartphone disclosed on Monday, 10 August 2026 that it has entered into a partnership with the iconic television property Kaun Banega Crorepati (KBC) for its eighteenth season. The alliance is presented as a convergence of two trusted Indian brands, with the aim of leveraging KBC’s two‑decade legacy of credibility and the smartphone maker’s emphasis on trust, transparency and privacy.
Strategic Rationale
The press release stresses that both entities share a belief that trust must be earned over time. By aligning with KBC, Ai+ Smartphone intends to project its consumer‑first, privacy‑first technology ethos to millions of households that regularly watch the show, thereby accelerating brand awareness and reinforcing its positioning as a trustworthy Indian technology provider.
Executive Comment
Archi Gogoi, Head of Brand, Marketing & Growth at Ai+ Smartphone and NxtQuantum Shift Technologies, stated that KBC is “more than a television show; it is a part of India’s cultural fabric,” and that the partnership “brings together an established legacy of trust with a new Indian technology brand aspiring to earn the same confidence from consumers.”
About Ai+ Smartphone
Ai+ Smartphone describes itself as a next‑generation Indian smartphone brand delivering reliable, high‑performance mobile experiences. The devices run on NxtQuantum OS, touted as India’s first sovereign mobile operating system. The brand focuses on clean design, long battery life, trusted software performance, and price accessibility without compromising user experience. It also mentions a broader “Connected Ecosystem” that includes AIoT products, a privacy‑first architecture, and a commitment to equitable access, positioning the company as a pioneer of user‑owned, future‑ready technology in India.
About NxtQuantum Shift Technologies
NxtQuantum Shift Technologies is characterized as a deep‑tech Indian company that builds secure, sovereign digital platforms. Founded by Madhav Sheth, the firm develops NxtQuantum OS and is committed to creating technology that is designed, engineered and developed in India while remaining globally competitive.
Conclusion
The partnership signals Ai+ Smartphone’s strategy to associate its emerging brand with a widely trusted media property, reinforcing its narrative of trust, privacy and Indian‑made technology as it seeks broader market penetration across the country.