Expansion Milestone
Aisshpra Gems & Jewels, a jewellery retail brand founded in 1940, inaugurated four new showrooms on a single day across four locations – Bahraich, Bettiah, Lucknow and Mirzapur. These openings increased the company’s store network from 16 to 20 outlets. The Lucknow showroom was inaugurated by actress Mouni Roy, Bahraich by Adah Sharma, Mirzapur by Ayesha Khan and Bettiah by actress Kajal Raghwani.
Financial Highlights
The firm reports a business turnover of over Rs 3,000 crore and an annual growth rate of approximately 20 %. Its total retail footprint now exceeds one lakh square feet, with each of the four new showrooms covering roughly 5,000–7,000 square feet. Aisshpra states that its operations support more than 4,000 direct and indirect jobs.
Product Portfolio Diversification
Alongside its traditional and bridal jewellery lines, Aisshpra launched a lifestyle jewellery brand called Jewel Story aimed at Gen Z and young working professionals. Jewel Story offers gold (9, 14 and 18‑karat), silver and natural‑diamond pieces designed for everyday, office and gifting occasions. Bridal jewellery continues to account for about 30‑40 % of total retail sales.
Employment and Retail Footprint
The expansion has reinforced the company’s retail area to over 100,000 sq ft and is projected to generate additional employment as the network grows. The firm highlighted special promotional offers of up to 30 % off on making charges for gold jewellery and on diamond prices, subject to terms and conditions.
Future Plans
Aisshpra aims to operate 30 stores by March 2028. To achieve this, it plans to open two more showrooms in Uttar Pradesh in November and is exploring further entry into Bihar markets such as Siwan and Gopalganj. The new large‑format stores will combine traditional, bridal and lifestyle collections under one roof, enhancing customer choice and shopping experience.
Management Commentary
Director Atul Saraf emphasized that customer trust built since 1940 is the cornerstone of growth and noted the shift in consumer preference toward lightweight, contemporary designs. Director Anoop Saraf highlighted the strategic importance of entering Bihar with the Bettiah showroom and reiterated the company’s commitment to expanding its retail presence across Uttar Pradesh and Bihar.