AITO Announces European Market Entry for Autumn 2027
At the 2026 Paris Motor Show, Clifford Kang, Board Member and Vice President of SERES Group, disclosed that AITO will officially launch its operations in Europe in the autumn of 2027, marking a significant milestone in the brand’s global expansion strategy. The announcement was made on 14 October 2026 in Paris, as reported by PRNewswire.
AITO, which has built a customer base of more than 1.2 million owners in China, has achieved a prominent position in Brand Finance’s Automobiles 100 2026 ranking, placing among the world’s top ten luxury automotive brands. Within that ranking, AITO is the No. 1 Chinese luxury automotive brand by brand value and remains the sole Chinese marque to feature in the top‑10 list.
The company’s guiding philosophy, described as “Intelligence Redefining Luxury,” seeks to merge traditional luxury attributes with advanced technological features to deliver an elevated intelligent mobility experience. Looking ahead, AITO expressed its intention to work closely with partners across the automotive value chain to cultivate a healthy ecosystem, foster mutual growth, and extend intelligent luxury mobility solutions to a broader global customer base.
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