Appointment Overview

Aleph, a global leader in accelerating digital advertising and fintech solutions across more than 130 high‑growth markets, announced on Tuesday, 27 October 2026 that Medhavi Singh has been appointed Country Head for India. The appointment underscores Aleph’s commitment to the Indian digital economy, which the company views as pivotal to its growth across the APAC region.

Background of Medhavi Singh

Singh brings over 15 years of experience in performance advertising, retail media, quick commerce, and revenue strategy. She spent nine years at Criteo, where she progressed through several leadership roles and ultimately served as Country Head for India, building the market into one of Criteo’s fastest‑growing territories. Prior to Criteo, Singh worked for close to five years at Google in account strategy and analytical leadership positions covering India, the United Kingdom and the United States. She holds a degree in computer science engineering and an MBA.

Leadership Structure and Responsibilities

Singh will report to Arshan Saha, Regional Managing Director for APAC at Aleph. In her new role, she will lead Aleph’s India team, scale the company’s market presence, accelerate digital growth, expand the platform portfolio, and deepen strategic partnerships across the advertising ecosystem. Both Singh and Saha emphasized that her deep local expertise and proven track record are essential for driving Aleph’s next phase of growth in India.

Aleph’s Global Footprint and Capabilities

Aleph connects media, payments, and local market expertise, partnering with more than 50 of the world’s leading digital platforms, including X, Pinterest and Reddit, to give Indian brands direct access to a broad roster of media partners. The firm operates in over 130 high‑growth markets worldwide, maintains teams in more than 90 offices, and has over 20 years of experience in the sector. Beyond commercial activities, Aleph runs the Digital Ad Expert education initiative, a member of UNESCO’s Global Skills Academy, aimed at promoting digital inclusion.