Overview
Alive App, an AI‑powered platform for curated lifestyle experiences, issued a press release on 21 July 2026 highlighting rapid growth and a shift toward local, experience‑focused leisure among urban Indians.
Consumer Trends
Platform analytics show that more than 90 % of all bookings are for experiences located within driving distance of users, indicating a preference for local activities over conventional entertainment or short‑haul travel. Demand peaks around Valentine's Day and long‑weekend periods, with experiences increasingly substituting traditional dining, gifting and weekend outings.
Business Performance
Since November 2025, the company’s Bengaluru operations have more than doubled in size, making the city its largest and first profitable market. Hyderabad and Mumbai have been identified as the fastest‑growing cities. Adventure, outdoor and DIY categories continue to command the highest demand, while wellness has emerged as the fastest‑growing segment.
Product and Creator Ecosystem
More than 95 % of the 450 + experiences available across four cities are exclusive or specially curated for Alive, covering activities such as sailing, surfing, pottery, perfume‑making, tea blending, heritage walks and artisan‑led workshops. The creator ecosystem has expanded markedly, with a strong increase in the number of experience partners and high partner retention. By combining AI‑driven discovery, operational tools and personalised recommendations with human curation, Alive streamlines customer support, scheduling and content creation for creators.
Corporate Segment
The corporate segment is becoming a significant growth engine, with companies seeking immersive experiences that foster collaboration, creativity and employee engagement. Business interest has risen steadily over the past several months, reflecting a broader shift in workplace‑culture investment.
Management Commentary
Vivek Kumar, Founder and Chief Executive Officer, stated that the shift is behavioural rather than seasonal, noting that users now prefer learning pottery, sailing, perfume‑making or farm visits over repeat activities. He added that creators are building sustainable businesses around these experiences and that organisations are rethinking how they bring people together, signalling the formation of a new lifestyle category.
Outlook
Alive App believes India’s experience economy is moving beyond early adoption toward becoming an integral component of urban lifestyles, driven by consumers who value discovery, connection and memorable experiences over conventional leisure.
About the Company
Alive App is described as India’s first technology startup dedicated to delivering original, emotionally driven experiences across adventure, art, food, wellness and culture. The firm reports 90 × growth in under a year and operates in Bengaluru, Hyderabad, Mumbai and one additional city, offering more than 450 curated experiences. The company’s website is www.iamalive.app and its Instagram handle is @iamalive.app.