Alive India Marks 16 Years of Building an Artist‑Led Creative Ecosystem

Founded by musician‑entrepreneur Supratiek Shyamal Ghosh on 1 August 2010, Alive India was created to bridge the fragmented Indian creative industries. Sixteen years later, the organisation operates across 26 Indian states, linking creators, brands, educational institutions, corporates and audiences.

The ecosystem comprises several verticals: Alive India Studio, Alive India In Concert, Alive India Rockstars, Alive India Music Foundation, Alive Emerge – Learn to Earn, Gift A Music, and Bhalobashi Bangla. All these functions are co‑located in a Bengaluru‑based Music, Media and Creator Campus, which provides recording, rehearsal, filming, collaboration and content‑development facilities under one roof.

A core focus is nurturing young talent through industry immersion, internships, workshops, residencies and live performance opportunities, exposing emerging creators to the practical realities of the creative economy.

Founder Supratiek Ghosh, also known as the frontman of the band Aurko – The Rising Sun, continues his musical career; the band enters its 26th year in 2026. Ghosh has performed over 2,700 concerts in more than 70 cities across India and internationally. His contributions have earned a nomination for the Mother Teresa Award for Singer and Music Excellence, to be presented in Singapore on 26 August 2026 alongside personalities such as Poonam Dhillon, Padmini Kolhapure and Rituparna Sengupta.

Ghosh’s guiding philosophy is encapsulated in four words – “Passion. Purpose. Profit. Repeat.” – and the principle “I to Us. Me to We,” reflecting his belief that individual artistic success should generate community‑wide commercial opportunities. He emphasizes convergence of performance, content and community, especially as digital platforms, regional content, artificial intelligence and experiential marketing reshape creation, consumption and monetisation in India’s rapidly evolving creator economy.

Alive India’s journey illustrates a shift from an artist seeking opportunities to an artist building opportunities for others, aiming to help more creators find their spotlight.

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