Aludecor’s 24th Foundation Day Launches and Campaign Extension
On 24 July 2026, in Kolkata, Aludecor – a leading façade product manufacturer – marked its 24th foundation day by unveiling a new aluminium composite panel (ACP) surface series named Stonic and by rolling out the second phase of its industry‑first Test Nahi Toh Trust Nahi television commercial (TVC) campaign.
The Stonic series draws aesthetic inspiration from the natural craquelure patterns formed in stones through geological ageing, referencing the stone heritage of Harappan and Mohenjo‑Daro. The company describes the series as revealing “the poetry of ageing through delicate craquelure and layered depth.” The range is offered in seven shades and is manufactured using Aludecor’s proprietary Spray Fusion technology. Aludecor positions Stonic for use across commercial, residential, hospitality and mixed‑use spaces, specifically citing applications such as facades, feature walls, entranceways, soffits, balcony fascias and ceilings.
In parallel, Aludecor expanded its Test Nahi Toh Trust Nahi TVC campaign with a new phase titled The Fikar‑Free ACP. The campaign addresses practical pain points faced by contractors and architects, promoting the message that using tested ACP sheets eliminates stress (“fikar”). Central to the campaign is a Fikar‑Meter, whose readings are influenced by real‑world stress scenarios in fabrication. The rollout includes a series of videos and on‑ground activations designed to engage the target audience.
Ashok Kumar Bhaiya, Founder and Chairman & Managing Director of Aludecor, stated that the Fikar‑Free campaign is another effort to sensitize the industry to the long‑term benefits of tested ACPs, using humour to highlight issues such as fading, delamination and fire. Saurav Kabra, Director at Aludecor, emphasized that the original Test Nahi Toh Trust Nahi campaign has already been a major success and that the Fikar‑Free extension will further cement Aludecor’s thought‑leadership. Kabra also noted that Aludecor conducts 205 in‑house tests in its fully equipped R&D centre, which houses the only NABL‑certified reaction‑to‑fire lab in the country, underscoring the brand’s claim of being the most tested ACP provider globally.
The launch event concluded with the felicitation of long‑serving employees from various departments, acknowledging their contribution to the company’s ethos of quality and innovation.
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