Amagi Media Labs launched its In-Content Ads offering via the ADS PLUS marketplace for programmatic CTV advertising.
The solution enables real-time ad stitching with formats including overlays, squeezebacks, and picture-in-picture ads.
Case study with Olyzon showed +2.9% brand desirability lift and +2.1 point brand awareness increase for luxury fashion campaign.
Platform already deployed across hundreds of streaming channels including news, sports, and entertainment content.