Partnership Overview
Amagi Media Labs Limited has entered into a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and technology company, to distribute Chinese entertainment channels to global platforms outside of China.
Channel Details
The partnership will initially include four entertainment channels from Golden Times Media Technology:
- Drama Short: Features short-form drama programming
- Chinese Kung Fu: Features combat sports events and tournaments
- AniVerse: Offers animation content
- C Drama+: Focuses on premium TV series including period dramas and romance
Distribution Platform
The channels will be made available through Amagi CONNECT, the global content marketplace, which allows streaming, FAST (Free Ad-supported Streaming TV), and CTV (Connected TV) platforms worldwide to discover and evaluate content offerings.
Technology Integration
Amagi Direct Delivery will support efficient content delivery from Golden Times Media to international platforms that agree to carry the channels.
Expansion Plans
Golden Times Media Technology plans to add more channels to Amagi CONNECT over time, including movie, cycling, and food channels.
Strategic Context
The partnership represents Amagi's broader effort to bring content from various markets to global audiences and supports Golden Times Media Technology's international expansion strategy. The company, founded in 2011 and publicly traded on the Beijing Stock Exchange, is expanding its global footprint through technology-driven innovation and content licensing.
Company Background - Golden Times Media Technology
Golden Times Media Technology is a leading provider of ultra-high-definition (UHD) video transmission technologies and digital content operations, serving major mainstream media and entertainment channels across China. The company specializes in professional video encoding/decoding, UHD transmission, and broadcast-and-telecom-grade distribution, with advanced AIGC and video intelligence capabilities.
Company Background - Amagi
Amagi is a media industry cloud company that helps broadcasters, streamers, and content owners create, deliver, and monetize video at scale. The Amagi platform unifies content production, playout, distribution, and monetization across linear TV, FAST, streaming, and social media. The company manages 16,000+ channel deliveries across 300+ distributors in 40+ countries.
Management Commentary
Jason Cheung, Global Business Development Manager at Golden Times Media Technology, stated: "Reaching audiences outside China has been a goal for us for some time. Amagi gives us a direct way to put our channels in front of international platforms, helping us introduce viewers around the world to content our audiences in China already enjoy."
Thomas Parsons, Senior Director at Amagi, commented: "Platforms are always looking for distinctive content that gives viewers reasons to stay, and short-form drama, martial arts, and animation each deliver on that. Amagi CONNECT gives Golden Times one place to present its compelling lineup to platforms worldwide, and gives those platforms a streamlined way to discover and evaluate it. We see this as the start of a long partnership."
Additional Information
The press release is hosted on the company's website at https://www.amagi.com/investors/notifications. Platforms interested in evaluating the channels can find them on Amagi CONNECT.