Announcement
American Express has been named the Experience Partner for Lakmé Fashion Week 2026, which will be held from 13 to 18 October 2026 at the Taj Palace in New Delhi. The partnership is executed in collaboration with the Fashion Design Council of India (FDCI) and Reliance Brands Limited, the latter being a subsidiary of Reliance Retail Ventures Ltd.
Card‑Member Benefits
Under the agreement, eligible American Express Centurion and Platinum Card Members will be entitled to front‑row seats at selected runway shows and access to a dedicated VIP lounge within the venue, subject to the terms and conditions outlined in the respective benefit PDFs (Centurion: https://www.americanexpress.com/content/dam/amex/in/benefits/LFWCentTnCsDelhi.pdf; Platinum: https://www.americanexpress.com/content/dam/amex/in/benefits/LFWPlatTnCsDelhi.pdf).
On‑Ground Experience Zone
The partnership also includes a brand experience zone where attendees can interact directly with American Express offerings, extending the fashion‑week experience beyond the runway. This zone will be positioned within the Taj Palace premises and will feature curated touchpoints designed for both Card Members and general visitors.
Statements
A spokesperson for American Express (name and designation not disclosed) said the firm is focused on delivering meaningful experiences that bring Card Members closer to moments they value, and that the Lakmé Fashion Week collaboration allows the brand to bring this philosophy to life through curated access and hospitality.
Jaspreet Chandok, Group Vice President of Reliance Brands Limited, added that the collaboration with American Express adds a new dimension of access, hospitality and engagement to the upcoming edition of Lakmé Fashion Week, enhancing audience experience beyond the runway.
About the Stakeholders
Lakmé, part of Hindustan Unilever Ltd, is India’s leading colour cosmetics and premium skincare brand, offering over 1,000 SKUs since its inception in 1952. The Fashion Design Council of India (FDCI) is a non‑profit apex body representing more than 400 fashion designers, dedicated to promoting Indian fashion and the ‘Make in India’ initiative. Reliance Brands Limited, operating 1,621 doors (934 stores and 687 shop‑in‑shops) across India, manages a portfolio of global luxury and premium fashion and lifestyle brands, including Armani, Burberry, Coach, and many others.
Media Contacts
For media queries, contacts are listed as Ruchita Marda (ruchita.marda@unilever.com), Ritika Khandelwal (ritikakhandelwal01996@gmail.com), Ruhani Singh Mann (ruhanimann@brandtalkindia.com), and Shimona Dargan (shimonadargan@brandtalkindia.com).