Partnership Announcement
American Tourister, a leading global travel and lifestyle bag brand, announced on 17 June 2026 a partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP) to introduce an exclusive Harry Potter collection in India. The collaboration brings the wizarding world to school‑age children and families through a range of themed school and travel essentials.
Product Range and Design Features
The collection is divided into two age‑specific lines. The Under‑10 line offers Hogwarts‑themed school backpacks, lunch bags, pencil cases, drawstring pouches and hard‑side luggage. The Early and Pre‑Teen line provides a more understated house‑inspired design across backpacks, crossbody bags, drawstring bags and luggage. Across both lines, each item incorporates iconic Harry Potter graphics, silicone zip pullers, and interchangeable Velcro house badges for personalisation. Select items in the children’s range also feature Quidditch‑themed stickers and Crookshanks zip charms. Coordinated accessories such as lunch bags, pencil cases, drawstring bags and crossbody bags enable complete matching sets.
Pricing and Availability
Pricing starts at INR 250 for Hogwarts‑inspired accessories, with backpacks priced from INR 1,690 and luggage from INR 4,290. The collection became available on the launch day (17 June 2026) through American Tourister’s own retail stores, leading luggage and lifestyle retailers, Amazon, and the brand’s official online channels, aligning with the start of the new academic season.
Executive Comment
Anushree Tainwala, Chief Business Officer of American Tourister India, stated: “At American Tourister, we have always believed that a bag carries more than belongings – it carries the spirit of the journey. The Harry Potter universe is woven into the childhood memories of an entire generation of Indian parents, and now it belongs to their children too. This collaboration is our way of making that handover magical. Whether it is a first day at school or a family holiday, we want every child carrying this bag and accessories to feel like they are heading somewhere extraordinary.”
About American Tourister
American Tourister, with a heritage of 90 years, operates in the mass‑premium segment, offering resilient, efficient and trendy luggage solutions. The brand positions itself as expressive, confident, effortless and genuine, targeting consumers who are constantly on the move for work, travel and personal moments.
About Warner Bros. Discovery Global Consumer Products (WBDGCP)
WBDGCP, part of Warner Bros. Discovery’s Revenue & Strategy division, licenses and merchandises entertainment franchises worldwide. It partners with top licensees on toys, fashion, home décor and publishing programs derived from Warner Bros.’ film, television, animation, games, HBO, Discovery, DC, Cartoon Network and other properties.
About the Harry Potter Franchise
The Harry Potter franchise, created by J.K. Rowling, spans best‑selling novels, eight blockbuster films, three Fantastic Beasts movies, a stage play, video games and theme‑park lands. It remains one of the most successful entertainment properties globally, with a dedicated fan base and ongoing expansions such as new HBO original series.