Greaves Cotton Limited submitted a press release issued by its subsidiary Greaves Electric Mobility Limited (GEML) regarding the commencement of an endurance ride for its Ampere Magnus GMax electric scooter.
The press release announces that on World EV Day (08 September 2026), Ampere has embarked on "the Ultimate Endurance Ride" - a approximately 4,000 km journey from India's easternmost point in Dong, Arunachal Pradesh, to the westernmost point in Guhar Moti, Gujarat. The journey is scheduled to last 15 days and will traverse 8 states.
The ride is designed to test the Ampere Magnus GMax scooter across diverse conditions including high-altitude mountain roads, highways, urban stretches, and varying weather conditions. The scooter will experience temperature swings from approximately 15°C in Dong to over 35°C in Gujarat, with an altitude descent of over 1,200 meters from Dong to sea level. The route covers five distinct terrain types: rocky mountain passes, forested hill roads, smooth national highways, dense urban city stretches, and coastal/salt-flat terrain near Guhar Moti.
The expedition aims to demonstrate Ampere's "Built for Bharat" philosophy and showcase the scooter's technical features including its Next Gen LFP battery which offers 2,00,000 km battery life, dual frame chassis, and NxG.io smart technology. Every kilometer, charge, and reading will be recorded during the journey.
The ride is being undertaken by Girish Seth of Weekend on Wheels. The expedition will include key stops in Patna, Varanasi, and Jaipur for engagement with Ampere's dealer network, riders, and local stakeholders. The completion of the expedition is positioned as a milestone in demonstrating why Ampere Electric Scooters are "Bharat Ki Smart Ride."
Mr. Vikas Singh, Managing Director of Greaves Electric Mobility Limited, commented that the journey tests the durability, reliability, and intelligence capabilities of the Magnus GMax across challenging weather and terrain conditions that customers might encounter.
The document also provides background information on Greaves Cotton Limited, describing it as a diversified engineering company with over 167 years of legacy, operating across Energy Solutions, Mobility Solutions, and Industrial Solutions. It mentions Greaves Electric Mobility Limited (GEML) as the electric mobility business with over 17 years of experience, operating three manufacturing plants in Hyderabad, Noida, and Ranipet, with 400 dealer touchpoints across India. The company holds 8 India Book of Records and 1 Asia Book of Records titles.
The press release includes standard forward-looking statement disclaimers noting that actual results may differ due to various factors including economic conditions, competition, regulatory changes, and foreign exchange fluctuations.
Financial Impact
No direct financial impact or quantitative financial figures are disclosed in this press release. The disclosure is primarily marketing and promotional in nature.