Announcement

Amway India, a leading FMCG direct‑selling company, announced the launch of Nutrilite Ayurveda, a new portfolio that brings together nine Ayurveda innovations under the Nutrilite brand. The launch is positioned as a strategic push aligned with India’s Viksit Bharat 2047 vision and the government’s AYUSH ecosystem strengthening.

Product Portfolio

The first phase introduces three formulations: Kalamegha (supporting healthy liver function), Shigru (moringa, aimed at reducing extra fat deposition and inflammation) and Vrikshamla (garcinia, intended to improve metabolism and satiety). All nine products are AYUSH‑registered and are built on authentic Ayurvedic botanicals sourced from organically cultivated Nutricert‑certified farms.

Financial Target

Amway India stated its ambition to build the Nutrilite Ayurveda line into a INR 100 crore category within the next two years, reflecting confidence in growing consumer demand for plant‑based, preventive healthcare.

Manufacturing & Sourcing

Production will be carried out at Amway India’s state‑of‑the‑art manufacturing facility in Nilakotai, Dindigul district, Tamil Nadu. The plant has earned LEED Gold certification from the U.S. Green Building Council, underscoring its environmental sustainability. The company emphasizes responsible sourcing, traceability, and support for local farmers as part of the broader economic value chain.

Quality & Regulatory

Each Nutrilite Ayurveda formulation undergoes rigorous quality controls, including DNA fingerprinting, active ingredient testing, and seed‑to‑supplement traceability. Multi‑step testing covers contaminants, heavy metals, microbiological safety, and consistency of key marker compounds, exceeding basic regulatory requirements. The AYUSH registration further reinforces compliance with applicable Indian regulatory frameworks.

Pricing & Availability

The three launch products are priced at INR 449 for Kalamegha (30 tablets), INR 651 for Shigru (60 tablets) and INR 449 for Vrikshamla (30 tablets). They will be available from 8 September 2026 across all Amway‑authorised channels, including Amway Business Owners/Distributors, Amway stores, and the e‑commerce portal www.amway.in.

Company Background

Amway India is a wholly‑owned subsidiary of Amway Corporation (Alticor Global Holdings Inc., USA), the world’s #1 direct‑selling company. Globally, Amway operates for over 65 years with US$7.3 billion in revenue, holds more than 750 patents, and employs over 800 scientists and engineers. In India, Amway offers roughly 140 daily‑use products across nutrition, beauty, personal care, home care and consumer durables, sold through a network of direct‑selling partners. The Nutrilite brand is the world’s leading vitamins and dietary supplement brand and holds a strong position in India’s supplement market. Amway also markets beauty and skincare products under the Artistry Skin Nutrition™ brand.

Leadership Quote

Managing Director Rajneesh Chopra highlighted that the AYUSH ecosystem’s growth, coupled with India’s push for Ayurveda‑led innovation and manufacturing, creates new economic opportunities and positions the country as a global hub for traditional wellness. He reiterated the company’s commitment to transparency, scientific validation, and delivering authentic, traceable botanical products.

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