Amway India Expands Physical Footprint with Gurugram Experience Center

On 27 October 2026, Amway India announced the inauguration of a new Experience Center store in Gurugram, an event presided over by Global President & CEO Michael Nelson during his official visit to the city. The centre is described as an engagement hub rather than a conventional retail outlet, intended to bring Amway’s portfolio of health and wellbeing products closer to consumers while providing a dedicated platform for its Direct Selling Partners to interact with customers and build local communities.

Investment and Store Expansion Roadmap

The launch follows an INR 100 crore investment that Michael Nelson announced in the previous year, earmarked for multiple initiatives including the expansion of Amway’s physical presence. Amway India plans to add several more stores over the next three to four years, aiming to grow beyond its current nationwide footprint of more than 85 stores. The company has already opened or revamped 14 stores across key markets such as Pune, Kolkata, Siliguri, Imphal, Bhagalpur, Anand, Ahmedabad, Bongaigaon, Agra and Nanded, demonstrating a balanced rollout across metropolitan, tier‑2 and tier‑3 locations.

Strategic Rationale and Leadership Statements

Michael Nelson highlighted that India is central to Amway’s global growth journey, noting that Indian consumers are increasingly seeking trusted, science‑backed health and wellbeing solutions, personalized experiences and greater convenience. He emphasized the vision of creating modern, experiential spaces that enable distributors to deliver deeper customer relationships and greater value. Rajneesh Chopra, Managing Director of Amway India, reinforced that the physical engagement hubs are designed to enhance both consumer and distributor experiences, supporting economic empowerment and healthier communities as part of the broader "Viksit Bharat" vision.

Compliance, Governance and Sustainability

Amway India reiterated its adherence to applicable Indian laws and regulatory requirements, underscoring ongoing efforts to strengthen governance, compliance and business practices. The company’s physical engagement centres are positioned as transparent environments for product discovery, consumer education and distributor‑consumer interaction.

Corporate and Product Overview

Amway India is a wholly‑owned subsidiary of Amway Corporation (Alticor Global Holdings Inc), the world’s #1 direct‑selling company. Globally, Amway operates for more than 65 years, generating USD 7.3 billion in revenue and holding over 750 granted patents with additional patents pending. The group employs more than 800 scientists, engineers and technical professionals. In India, Amway sells close to 140 daily‑use products across Nutrition, Beauty, Personal Care, Home Care and Consumer Durables through its Direct Selling Partners, all backed by a 100 % money‑back guarantee. The company’s first Indian manufacturing facility, located at Nilakotai in Dindigul district, Tamil Nadu, has received LEED Gold certification from the U.S. Green Building Council. Notable brands include Nutrilite, the world’s leading vitamins and dietary supplement brand, and Artistry Skin Nutrition™, a blend of Artistry skin science and Nutrilite expertise.

Outlook

As Amway India approaches three decades of operation, it remains focused on building the next 30 years through enhanced consumer trust, responsible entrepreneurship, innovation and long‑term value creation, leveraging its expanding network of experience centres and a robust direct‑selling ecosystem.