Anarock Announces ARC Integrated Marketing Agency
On 20 August 2026, Anarock, a leading independent real‑estate services company operating across India and the Middle East, unveiled ARC – an integrated marketing agency built to reimagine the marketing stack and prioritize outcomes over output. ARC is positioned to serve industries including real estate, BFSI, automotive, retail, consumer durables, FMCG and others, leveraging Anarock’s proprietary AI Predictive Engine to score, prioritize, nurture and reactivate business leads so that every interaction converts into tangible business outcomes.
The agency’s proposition rests on three integrated pillars: (i) creative development that builds distinctive brand and campaign narratives, (ii) performance media that converts attention into measurable demand, and (iii) experiential activations that deepen consumer engagement at the point of decision. Underpinning these pillars is the AI Predictive Engine, which transforms each lead and enquiry into actionable intelligence, prioritising prospects by conversion propensity and reactivating dormant leads into immediate business.
Nikhil Kumar has been appointed Head – Anarock ARC. Kumar brings close to two decades of experience across advertising, media and marketing, having held senior roles at MullenLowe Lintas Group, Publicis Groupe and Dentsu Creative, and has led large client portfolios and high‑performing teams across creative, media and business strategy functions. He is supported by advisory input from Akshay Gurnani, ex‑co‑founder and former CEO of India’s first creative, media and digital agency Schbang. Regional Director Aashreen Puri highlighted that ARC stands for Activation, Response and Conversion and is designed as a unique assemblage of cutting‑edge creative marketing tools that convert access into measurable growth regardless of category. Vice Chairman Santhosh Kumar emphasized that ARC connects strategy, creative, media, experience and technology to turn marketing spend into a measurable growth engine rather than a cost line.
ARC launches with a 55‑member team of creative, media and technology specialists headquartered in Mumbai, with additional presence in Delhi NCR, Hyderabad, Bengaluru and Chennai. The agency already has several major mandates underway.
About Anarock
Anarock was established in 2017, drawing on a legacy of over three decades in real‑estate expertise. The firm advises clients across residential, commercial, retail, hospitality, land, industrial, logistics, data‑centre and flexible‑workspace sectors. With a workforce of more than 2,600 professionals, Anarock delivers integrated solutions spanning investment banking, bespoke research, strategic advisory, valuations, project management, engineering services and digitised community management. Its operations are backed by a proprietary AI‑led ecosystem, advanced CRM infrastructure and strong relationships with developers, occupiers, investors and government stakeholders, enabling market‑intelligence‑driven value creation across the real‑estate lifecycle.