Recognition at IBA Dubai
Anjali Gold received recognition when its CEO and Co‑Founder Aaryan Saxena was honoured at the 45th edition of the Inspiring Business Awards (IBA Dubai) held at Taj Business Bay in Dubai, United Arab Emirates, in October 2026.
Brand Evolution and Mission
The company, originally launched in 2018 as a mustard‑oil brand, is repositioning itself as a purity‑first Indian food company dedicated to combating food adulteration. The mission traces back to 2015 when founder and Brand Ambassador Anjali Saxena questioned the purity of the cooking oil used in her household, prompting the later launch of the brand. The same year 2018 marked the start of the “Fight Against Adulteration” initiative, at a time when consumer attention to food adulteration was limited.
Consumer‑Awareness Initiatives
Anjali Gold has pursued a multi‑channel awareness strategy that includes the “365 Days Fight Against Adulteration Challenge” and the mobile app “AG Fighter,” which together have reached more than 145 million people through digital channels, complemented by extensive on‑ground consumer engagements. The company also leverages quick‑commerce platforms and sports partnerships—including the Pro Wrestling League via the EaseMyTrip Delhi Dangal Warriors, the World Tennis League, World Padel League, World Badminton League and Stars Golf League—to disseminate its purity message to broader audiences.
Political Context
During the same evening, Bollywood actress Parineeti Chopra attended the event. Earlier in the year, her husband, Rajya Sabha MP Raghav Chadha, raised concerns about rising food adulteration across categories such as milk, spices, edible oils and packaged foods in Parliament, urging stronger testing, enforcement and consumer‑protection measures.
Market Presence
Anjali Gold’s products are currently sold across India and on the Blinkit platform, with ongoing expansion plans in retail, quick‑commerce and international markets.
Disclaimer
The press release is distributed under an arrangement with NRDPL; PTI disclaims editorial responsibility.