Date: June 11, 2026
Board Meeting Outcomes
The Board of Directors of Anjani Portland Cement Limited passed a resolution by circulation dated June 11, 2026, approving the gradual transition of the cement brand manufactured by the company and its subsidiary, M/s Bhavya Cements Private Limited, from "Anjani" and "Bhavya" brands respectively to "Chettinad" brand.
This transition is part of the brand harmonization/brand integration initiative in the Cement vertical at the group level by the parent company, Chettinad Cement Corporation Private Limited (CCCPL), which presently holds 75.00% of the Company's equity share capital.
Brand Transition Details
The company has commenced a phased transition in the branding, marketing, and market presentation of certain cement products from the existing "Anjani" brand to the "Chettinad Cement" brand. The transition is being implemented gradually and orderly in line with business requirements and market conditions.
The subsidiary, M/s Bhavya Cements Private Limited, is undertaking similar action to transition its cement brand from "Bhavya" to "Chettinad".
Expected Benefits of Brand Transition
- Strengthening of brand equity under a unified and well-established national brand
- Improved market visibility and alignment of sales and distribution channels
- Optimization of marketing and operational efficiencies
- Long-term value creation for shareholders and other stakeholders
- Leveraging the wider and established brand recall and integrated business strengths of the Chettinad group
Legal and Regulatory Compliance
The company confirms that this brand harmonization exercise does not alter the legal identity of Anjani Portland Cement Limited as a listed entity. All applicable provisions of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, and other applicable laws, rules, and regulations shall continue to be duly complied with.
KMP / Board Changes
Mr. A Narayana Rao, Sr. Vice President – Marketing of the Company, has been moved to Chettinad Cement Corporation Private Limited by way of internal transfer, in continuation with the brand transition initiative.