Anondita Medicare Re-launches COBRA Pregnancy Test Kit

Anondita Medicare Ltd. re‑launches “COBRA Shubh Samachar” pregnancy test kit via its subsidiary, featuring improved formulation and lower cost.
The kit now uses higher‑sensitivity strips, reduced reagents, better membrane quality, optimized packaging, bulk procurement and automation to boost margins and EBITDA.
India’s pregnancy test market is expanding at a 6‑7% CAGR, and the company targets high‑volume, repeat‑consumption sales while planning international expansion.
Managing Director Anupam Ghosh says the re‑launch will accelerate top‑line growth, improve profitability and strengthen Anondita’s diagnostics segment presence.